Tata Consumer Products Limited: Delighting Consumers Globally

Tata Consumer Products Limited was formed by merging Tata Global Beverages and the food business of Tata Chemicals. Today it is one of India’s largest consumer goods companies with a strong presence in branded tea & coffee, salt, water, and other staples. The brands include Tata Tea, Tetley, Vitax, Eight O’clock Coffee, Tata Salt, and Tata Sampann, Himalayan Natural Mineral Water, etc.

With the iconic Tata Salt that pioneered the crusade for iodization in India, the Foods business became one of the most trusted food brands across India after which the company had extended the portfolio to include new salt variants and nourishing food items. Now with Tata Sampann they try to bring the traditional wisdom of Indian food in a contemporary package to deliver the best of taste, nutrition and convenience.

Tata Consumer Products has been able to unite the food and beverage interests of the Tata Group under one umbrella. The strength of the company lies in deep understanding of the consumers in India and in international markets, which helps the leading brands to get wide consumer reach.

The Integrations 

The integration of Tata Chemicals Limited’s (TCL’s) consumer business will fetch many synergistic benefits such as a combined distribution network catering to more than 200 million households, diversification into multiple product categories, robust innovation and sustained revenue and cost synergies, which will help the company to drive sustainable growth. The mission is to become a leading diversified products company. As of today’s date, this is Tata Consumer share price.

Tata Consumer Products has been able to grow mainly due to innovation, strategic alliances and acquisitions, and organic growth. The Company has a joint venture (50:50) with Starbucks named as Tata Starbucks Limited, which owns and operates Starbucks cafés in India. After the inauguration of the flagship store in Mumbai in October 2012, the Joint Venture has expanded to 10 different cities, with many more Starbucks cafes planned across the country.

Tata Consumer Products Limited domestic in-house portfolio has become strong and it is scouting a big opportunity in the Rs. 21 lakh crore in the-kitchen consumption market, which is expected to see good growth due to the rising trend of in-house consumption and higher demand for branded products. The company has a lot of tie-ups and is continuously tying -up with a lot of e-commerce platforms so that its product portfolio is widely available.

Tata Consumer also has a Joint Venture with PepsiCo in India, called NourishCo, which produces non-carbonated ready-to-drink beverages focusing on health and enhanced wellness. NourishCo also produces and markets Tata Water Plus — which is India’s first nutrient water, & Tata Gluco Plus —which is an energizing, glucose-based flavored drink. NourishCo also markets and distributes Himalayan Water.

Tata Consumer Products Limited 61% revenue comes from the international market, while 39% from India. The company plans to launch many other products and get into other categories in a much-calibrated manner in the following years.

Operational Highlights:

• The company reported growth in sales at Rs 2,714 cr in Q1FY21 as compared to Rs 2,392 cr in Q1FY20.
• The EBITDA grew to Rs 483 cr in Q1FY21 as compared to Rs 351 cr in Q1FY20.The PAT grew to Rs 389 cr in Q1FY21 as compared to Rs 197 cr in Q1FY20.
• Despite the lockdown and pandemic, the company’s products have witnessed overwhelming demand and have grown in all parameters.
• The high margins in the food business would help consolidate the operating margins and lead to further improvement in the coming years.

Future Outlook of Tata Consumer Products Limited:

 The integration of TCL’s consumer business with Tata Consumer Products Limited heightens sustainable revenue and PAT growth visibility owing to multiple growth levers.

The revamped management has enhanced its focus on delivering profitable earnings growth by leveraging on an expanded product portfolio and improvement in return ratios in the coming years, leading to improved earning visibility.

Rising income levels, growing urbanization, a shift in consumer preference towards brands, and rise of e-commerce are some of the key drivers of sustainable growth for staple and processed food companies.

The shift in consumer behavior has created opportunities for low-penetrated categories such as branded pulses, spices and condiments, and ready-to-cook food items which are expected to emerge as essential categories in the post-pandemic era.

See also: Mukesh Ambani Reliance Group: Traditional businesses to Modern age business

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