Sponsors tend to manifold their performance once associated.
IPL's title sponsor for five years- ₹2500 crores As seen in the past, no one can get better marketing and branding than the title sponsors of IPL.
Official digital streaming partner of IPL. A large pool of viewers(Almost 45Cr) is generated during this festival.
TV18 will benefit from the IPL as the broadcasting rights(Star Sports) play a pivotal role in bringing the action of the match to real life.
During the summer season and IPL, Varun Beverages' shares are expected to rise with products like Pepsi gaining popularity.