JioMart Enters Quick Commerce Race

[{"selector":"#anim-cacdfca9-d560-4180-8538-6259a7c02e86","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9520aeb-bc18-4c96-b767-6a38faf69c56","keyframes":{"transform":["translate3d(-117.64707%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f27524a-7d56-4572-9fd6-b4e73b6340e2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 1.856194117847915%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Target Launch: June 2024 (reports suggest it could be as early as next month) Delivery Promise: 30-minute deliveries within select cities (initially 7-8 cities) with a plan to eventually expand to over 1,000 cities.

Competition

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Strategy

[{"selector":"#anim-acf17417-706e-463b-b395-7b03ad519474 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 1.856194117847915%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-53dd9c2b-29fe-449c-b0c3-ea543197faeb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2c61479-9b74-45e6-aca3-205e8a217fa1","keyframes":{"transform":["translate3d(-117.64707%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c376b4a9-cf6b-4ae0-bab9-9713131b6ecb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Unlike some competitors who rely on dark stores (warehouses solely for online orders), JioMart plans to leverage its existing network of over 18,000 Reliance Retail stores and fulfillment centers to fulfill orders quickly.

Potential Impact

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[{"selector":"#anim-ba0f9ade-9fc6-4360-b5c0-26fd8d4ff41c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 1.856194117847915%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7f5d175b-01b9-44f9-8ea5-64a61dd84d4c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5663e500-3872-4d07-90b5-6f05ebedbe19","keyframes":{"transform":["translate3d(-117.64707%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Overall, JioMart's entry into the quick commerce market is a significant development that could reshape the landscape of online grocery delivery in India.